Rachel Mayhew is a seasoned real estate marketing professional with more than 13 years of experience supporting residential and mixed-use developments through strategic brand execution and performance-driven marketing. As Marketing Consultant at Franklin Rose Real Estate Advisory, Rachel is responsible for executing marketing strategies that elevate brand awareness, engage target audiences, and support successful sales outcomes.

Rachel brings deep expertise in brand positioning, digital marketing, and content strategy. She specializes in translating overarching brand and positioning frameworks into disciplined, effective campaigns across digital, social, and email platforms. Her work is grounded in data-informed decision-making, ensuring that creative execution remains aligned with project objectives, pricing strategy, and absorption goals.

In her role, Rachel collaborates closely with senior leadership, creative partners, and sales teams to manage brand consistency, refine messaging, and optimize campaign performance throughout the sales lifecycle. She is known for her ability to balance creative intuition with analytical rigor—continuously refining strategy based on market response and performance insights.

Rachel’s experience and executional discipline make her a trusted partner in delivering polished, market-resonant marketing platforms that support both brand integrity and commercial performance.